Attraction Marketing - Create a Vision
A single fresh idea can lead to momentous results. It’s true! A single idea that is backed by the passion just discussed is an opportunity that should not be missed. The first personal computer, Apple I, was invented in a house garage. Do you think the inventors, Steve Wozniak and Steve Jobs, were thinking about money when they spent 6 months creating the prototype? No, they were not according to comments they have made over the years. They were thinking about bringing computing power to homes. They envisioned a grander world where people had access to technology in their everyday lives. This was their vision! The computer was merely a product.
As most people know, Wozniak and Jobs became multi-millionaires. They had a vision, pursued a passion and the money followed. These two college dropouts are an excellent example of how a single minded focus leads to new creation. What they were thinking about and feeling good about and wanting to succeed at lead to a powerful new invention that changed the way the world computes.
In Law of Attraction marketing a vision is a magnet for the resources needed to succeed. People recognise others who have a vision and have nothing but admiration for them. People with a clear vision are leaders in society. They are the movers and shakers, and they are always excited about what can be and not only what has happened in the past.
When promoting your internet business, you have to successfully project that vision to attract customers. People want to associate with winners and leaders. Brian Biro is a well known speaker who talks on topics like leadership and change. He uses a great term that sums up the positive thoughts needed to be a visionary – possibility thinking.
What a wonderful term! A vision is not a memory; it is possibilities. If you are able to convey your vision in your marketing efforts, people will be attracted to your business and you. So how do you accomplish this?
- Present a well-designed website that leaves no confusion in viewer minds as to the purpose of the business.
- Give customers plenty of opportunity through feedback tools to establish 2-way communication with you
- Keep your website or marketing materials forward looking
- Always be professional and honest in your statements while expressing enthusiasm
An excellent example of a company that knows how to convey a vision in just a few words is Amazon. Notice what you see first on this page! Clearly Amazon wants to make book reading accessible to everyone, everywhere and at an affordable price. The marketers conveyed the vision of the company in four words:“Buy Once, Read Everywhere”. It’s brilliant marketing and you can do the same…for free! One of the joys of internet marketing is that even the sole proprietor can use the same marketing concepts and many of the same activities as the largest vendors.
You are thinking that there is no way you can achieve this kind of marketing success. Here is a lesson on the Law of Attraction. You are thinking small and negative if that is what you are thinking, and you should already understand at this point what that will attract – not much!
To Your Success,