Attraction Marketing - Tell The World
When you operate an internet business, you don’t just tell the people online. You have to tell the world. Well…you have to broadcast your presence in as many ways as possible. Do you have a small marketing budget…er…no marketing budget? Well that’s okay because you can let the world know every chance you get that you have a business, a great product and a desire to give people value in exchange for letting go of some of their money. Toby Keith sings a humorous song named “I Wanna Talk About Me”. The chorus goes like this: I wanna talk about me Wanna talk about I Wanna talk about number one Oh my me my What I think, what I like, what I know, what I want, what I see I like talking about you you-you-you, usually, but occasionally I wanna talk about me– I wanna talk about me
If you’re like most people, you are raised to be humble and told to not talk about yourself. Well, throw those lessons out the window when you are internet marketing. Now is not the time to be humble. Of course, you want to talk about ‘you’ but in a professional, energetic and upbeat manner.
How do you broadcast your presence? Earlier we talked about some ways to turn you into an expert. But here are some more ways to use Law of Attraction marketing when you are operating on a shoestring budget.
- Add a signature and message about your business to every email, document, comment and anything else you send
- Try posting regular messages on the newsgroup site www.usenet.com
- Join forums and share regularly
- Create a blog and leave comments on other people’s blogs
- Join chat rooms and start chatting about yourself, show your expertise on a subject or mention your business and products
- Submit your website to multiple search engines like
Google, Yahoo and Bing
- Market your website with offline activities (i.e. attend seminars, hand out business cards, post fliers where appropriate and so on)
The point really is that you can do a lot with little if you have the right attitude. That is exactly what the Law of Attraction marketing strategy involves. You will never drive traffic to your site if you just sit and wait for a miracle. Being focused on success means being determined, coming up with ideas for successful marketing, and then acting on those ideas.
Think ‘AND’ Instead of ‘OR’
If you can make money selling products or services, that’s great. But if you can get more than one income stream flowing, that’s even better. We talked about how marketing, public relations and customer service are all rolled into one package now. Well you can form that package so that you generate income in multiple ways. The goal is to get you thinking in terms of making money in several ways as opposed to the traditional make-a-sale-one-at-a-time approach. One income stream is so old hat you wouldn’t believe it. And yet that is how many people tend to approach internet marketing.
It’s called ‘or’ thinking. It goes like this: I will sell auction items on eBay or I will start a web and sell products or I will promote an e-book on a blog or… You get the idea. Now here is how attraction marketing works: I will start a website and start a blog that is linked to my website and open an EBay store that links to my website also and join an affiliate program and create a joint venture. If you want to succeed and earn more money than you thought possible, it is important to leverage the internet income producing tools. Don’t be an ‘or’ marketer. Be an ‘and’ marketer! Attract as many people as possible in as many ways as possible. That’s how you take advantage of the full power of the internet.
There is a book named Results and it looks at various organisations and their cultures. The book was written by Gary L. Neilson and Bruce A. Pasternack (Crown Business, 2005). The purpose of the book is to identify the personality and characteristics of various businesses. They are described as:
- Passive-aggressive – nothing ever changes
- Fits-and-Starts – going in multiple directions
- Outgrown – doesn’t accept change easily
- Over-managed – double checks so often that real work isn’t done
- Just-in-Time – always in a hurry and never prepared
- Military Precision – difficulty handling change
- Resilient –flexible and forward looking
As an internet business owner, you are faced with choosing the attitude and approach you will take to insure success. Much of the success of any organisation lies in its ability to be resilient. If you start a business and tell yourself from the start that it will probably fail…then it probably will.
If you are an internet marketer and go off on tangents every time new technology is introduced, and don’t finish what you started or abandon efforts too early, then you will probably fail.
On the other hand, if you don’t learn to adapt to the technology that can benefit your business and to changing market preferences, then you will probably fail.
You can over manage your business to death; never set any goals; or refuse to adapt to the internet markets. You will probably fail.
So much of succeeding is dependent on attraction marketing. Success begins in the mind. The book The Resilient Organisation is a business management book. It was not written as a Law of Attraction marketing book. So it is amazing that the description of the resilient organisation starts with lines that could have been taken out of Think and Grow Rich.
Resilient companies benchmark themselves – not against others in their industry, but against the theoretical limits of the human imagination. They take the view that anything that can be conceived can be done. (p. 213)
Resilient companies do not follow fashion. They do not succumb to the latest business fads, nor do they court the fancy of Wall Street. By the same token, resilient companies do not accept the status quo as an article of faith simply because “that’s the way it’s always been done.” They chart a strategic course based on their best instincts and information, and they stay the course as long as their own market intelligence validates it. (p. 219)
Resilient organisations do not ignore squeaky wheels; they listen and learn. Resilient organisations act on complaints and end up making positive changes to the organisation that accrue to the benefit of everyone, not just the original complainer. (p. 230)
As you can see from these passages, the Law of Attraction pervades even business management books though the terms not used. A resilient business takes ideas formed in the mind and really believes they can become reality. Using their instincts, successful business owners meet market challenges with a positive attitude. And complaints from even customers are seen as opportunities to improve customer service rather than getting defensive. In fact, a business that responds quickly and fully to customer service complaints has a chance to become a “hero” in the eyes of its customers.
So the Law of Attraction marketing says you must be resilient, customer focused and positive. These three qualities will carry you to success.
To Your Success,