Attraction Marketing - The Power of Social Media
If you are over 50 years old or enjoy attending musical theatre, then you are sure to remember the song “I Feel Pretty” from West Side Story. I feel pretty, Oh, so pretty,
I feel pretty and witty and bright! And I pity Any girl who isn’t me tonight.
I feel charming, Oh, so charming It’s alarming how charming
I feel! And so pretty That I hardly can believe I’m real.
See the pretty girl in that mirror there: Who can that attractive girl be? Such a pretty face, Such a pretty dress, Such a pretty smile, Such a pretty me!
I feel stunning And entrancing, Feel like running and dancing for joy…
It’s hard not to smile to yourself when hearing this song. The character Maria is feeling pretty doggone good about herself as she sings about her new boyfriend. When people have friends and good news they want to share it with others. When other people make us feel good about ourselves, we want to share that too. So is it any wonder that online social media tools have grown with such vigour?
You can look pretty or as handsome or funny or cute or anything else you want when you post pictures of yourself online. And you can tell all your friends about the good things happening in your life. Now convert that social interaction to social interaction with a business purpose and you are using Law of Attraction marketing.
Approximately 80% of all internet users visited a Facebook, Twitter, Instagram and other social media sites. That is an enormous number and proof that mainstream media is not the only dog in the marketing fight. You can reach out directly to your current or potential customers with no one in the middle misinterpreting your message. Social media is Law of Attraction marketing at its absolute best. With social media you can share your positive approach to life; your honest desire to help others in some way; your upbeat view of your products or services; reveal your passion for your business; and even have some fun. Create a group of customers who read your social media page or tweets and keep in regular contact with them. The same rule applies though. The information you put on your social sites needs to:
- Have information value to your customers (target them!)
- Be honest (no pictures of you 20 years ago unless honestly labeled as such)
- Not be overtly commercial (this is a social site after all)
- Build your brand
- Create and maintain a solid reputation
- Contain solid content
- Show real interest in the online community
- Promote your expertise
- Encourage your social media site visitors to contact you
Social media offers you an excellent opportunity to get people talking about your business in a positive way. The Law of Attraction says to maintain focus on what you want and it will become reality. Keep your focus in everything you add to your Face-book or other social media sites and this is a marketing tool that can bring you pre-screened and engaged customers. Use social media wisely and let the Law of Attraction work for you!
Early in this discussion there was a reference to network marketing. Unfortunately network marketing has gotten a bad rap over the years thanks to some unscrupulous marketers. But network marketing is gaining a reputable reputation again thanks to online sites like Face-book and LinkedIn.
The social media sites are really networking at its finest. Network marketing is not a business in and of itself. It is a method of sharing information or of distributing product. There are many reliable companies that sell both online and offline using a system of network marketing strategies. Companies like Herbalife, Avon and many others are network marketing companies that have been in business a long time.
So when someone tells you that you need to use network marketing to grow your business, there is nothing wrong with that. In fact, you want network marketing to work for you. When you blog, create a Face-book page and invite friends, or ask your mother to buy something and to convince her best friend to buy also – you are network marketing!
This message on Law of Attraction marketing would be remiss if it did not introduce you to some social sites with a twist. These are information/news sharing and bookmarking sites you can personalise. You can share news reports, articles, web pages, images, photos and anything else. The sites rank the information supplied based on votes cast by other users. When you request it, information you are interested in is fed to you using tags, bookmarks or other preference indicators.
These sites are called bookmark and/or social news sites because they let you save and share links to other websites or web based information of interest. You can use these sites to create additional interest in yourself and your business, but they are powerhouses for learning what internet users are interested in and what catches their attention. Even the tags other people assign to their bookmarks is useful marketing information.
StumbleUpon lets you share websites and you can include your own. You indicate your personal preferences and then indicate you want to Stumble. The website then delivers web pages previously recommended by Stumble users that fit your preferences. You rate the websites and then share them. You can also make comments. This is a great way to locate plenty of marketing information and keep you in touch with what savvy internet users are looking for. The delivery of web pages can save you lots of time reviewing search engine results. As the Stumble website says, “Information on the internet changes rapidly. StumbleUpon is a dynamic approach to keep on top of this ever-evolving pool of knowledge. StumbleUpon filters through the vast amount of information on the web to direct Stumblers to high quality web sites which are relevant to their personal interests.”
Digg is very similar to StumbleUpon. You submit videos, news reports, and images and all the other members can vote on it by giving it a “Digg”. You dig it…get it? It’s kind of an old expression for a very modern social media activity. Members vote on the submissions and can also make comments. When a submission gets enough votes, it appears on the Digg front page. You can connect your Digg pace with Face-book too. Here is a screenshot of the Digg homepage. Notice the front page submissions and the number of thumbs-up Diggs notated. Those are member votes.
Delicious is yet another bookmark site where you can submit your favourite items from the web. You vote on the ones you like the most and eventually they “bubble up” to the top as the most popular as more votes are registered. You can organise your bookmarked sites based on your preferences and make it a lot easier to keep track of websites you like or need to access frequently.
All of the bookmark and social news sites let you tag your bookmarks. The tag is a keyword that lets others find the bookmarks you created. You can assign multiple tags to the bookmark. There are other social information sharing sites but these three are three of the largest.
To Your Success,