Email Marketing

Create Customer Personas or Avatars Based on The Buying Journey

Create Customer Personas or Avatars Based on The Buying Journey Once you get to know your competition and customers, it’s time to create customer personas or client avatars. The process of developing customer personas will help you develop targeted products, services, and content that resonates with your audience. To create your customer personas or avatars, …

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10 Content Marketing Tips for Email Marketing Success

10 Content Marketing Tips for Email Marketing Success Email marketing is a segment of content marketing. Content marketing describes marketing that uses information and content to inform, engage, and persuade your audience to act. Content includes text, visuals, and audio information that sends a message to your audience. To be successful with content marketing, you’ll …

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