Sales & Marketing

6 Reasons To Include Content Marketing In Your Strategy

6 Reasons To Include Content Marketing In Your Strategy

6 Reasons To Include Content Marketing In Your Strategy You’ve heard it before: “Content is king.” And while other new marketing techniques may have your attention, content marketing is still a big player when it comes to bringing in customers and establishing credibility in your industry. Below, we’re going to talk about 6 reasons to …

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4Ways to Identify and Develop Your Unique Selling Proposition

4 Ways to Identify and Develop Your Unique Selling Proposition

4 Ways to Identify and Develop Your Unique Selling Proposition If you want to distinguish yourself from the competition, it’s important to identify and develop your Unique Selling Proposition (USP). Put simply, your USP is a summary of what is unique about your business and how your business adds value to your current or potential …

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Effective Point-of-Sale Marketing Ideas to Boost Sales

In traditional retail sales, point-of-sale (POS) marketing, or point-of-purchase marketing, is when you place related, often lower-priced items close to the register where the customer will make his or her purchase. As they shop, customers can quickly peruse these items and decide whether to add one or more to their purchase. And it works! Just …

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